Reflective writing

Marketing strategies

In this marketing strategies lecture 3, there are covered with 6 topics. All of these topics were teach us how to know about marketing strategies.

1.     Product-based marketing strategies

2.     Customer-based marketing strategies

3.     Market segmentation

4.     Customer behavior

5.     Acquisition, conversion and retention of customers

6.     Customer relationship management (CRM)

They are four types of essential issues of marketing:

-         Product

-         Price

-         Promotion

-         Place

Make a different marketing strategies can be useful for focusing on either products or customer. It is important to select the right focal point or media for make a communicating with customers. All the segmentation plays a key role in the effectively marketing strategies. All the plans must be organized and developed in well because it important to retaining all the customers. Customer relationship management are all designed to encourage customer to buy something that valuable and it can make a major in customizing relationships between the vendors and online customers.