REFLECTIVE  WRITING.

Lecture 4 - Advertised and Brand Management

Today is Monday 30 April 2012 and I learn about Advertised and Brand Management in the E business class. So today I learn about advertising using banner adverts, web advertising, email marketing, creating and maintaining brands, search engine positioning and domain names.

Advertising on the web is like sent to different message to different audience types, for example, current customers, potential customers and former customers.

Online advertising should be also co-ordinated with traditional advertising. Using banner advertising is one of the affective ways and it just use small rectangular object on a web page. Includes a hyperlink, animated GIF and rich media objects used to grab attention. Standardized the size of banner which is have been adopted.

Place the banner adverts in different ways to arrange for other sites to display. By using a banner exchange network, identify suitable sites and pay them directly. Using email marketing strategies is one of the way of advertised and brand management. Expected the conversion rate and know how to handle email processing. The most important thing is know how to avoid spam.

The value of brands is powerful statement of quality and immediately recognized by customer. Makes the product easier to advertise and promote. Affiliate marketing strategies is a website provides information about another company’s product and provides link through to the seller’s site. Affiliate also receives commission based upon pay-per-click or pay-per-conversion.

Viral marketing strategies is seeks to exploit customer-to-customer communications offered by the websites and encourages customer to tell other potential customers about an offering product. Search engine sites provide classified hierarchical lists of categories of Universal Resource Locator (URLs). Intension is to appear in the first ten returned listings for a related search.

Domain name is well established brands want URLs that reflect their name or reputation. Important marketing consideration is that URL should be memorable and domain names can be bought, sold and leased.