Test 1

Chapter 4

Question 1

One of the retail stores that have a web site in Brunei is Concepts computer store. Concepts commercial suppliers online was established in 1999 to meet the fast growing Information and Communications Technology (ICT) needs of Negara Brunei Darussalam. The objective was to provide system for end users and IT solutions to businesses. There insists on nothing but the original and latest technology at the most affordable price. Concepts computer also provide a simple products such as printer ink cartridges to complex services such as internet servers, local area network and even wide area network. They also provide cost effective hardware and software solutions that meet the needs of the market place. They are targeting to be the market leader in the local IT industry. These retail stores were located at kiulap, Bandar Seri Begawan. It comprises of Showrooms, Technical Service Centre, Warehouse and Assembly Division, Administrative Office and Corporate Sales Division.

Conclusion

Concept computer store are one of the retail store in Brunei Darussalam using a web site to advertise they products. They are targeting to be the market leader in the local IT industry.

Question 2

The main forces that led to the commercialization of the internet are the process of information sharing among users and researchers. To search information that useful for internet users, such as news, businesses, job vacancies and etc. Provide the Information that can be trusted and accurately. Make people satisfied of the products that what their saw on the website and make the appearance looks interesting to view. 

Conclusion

Internet is the process of information sharing among people. Search something that useful for knowledge. Make users interested to use it. 

Question 3

One of the two possible services for fee is using DST broadband services. Using a DST GO! Broadband is wireless internet access and a landline telephone connection through one device. Go Broadband an exciting way for you to get connected to the internet, anytime, anywhere. DST also provides a high speed internet surfing, music download, video streaming and whatever you want from the internet, wherever you want.

The second services are KRISTAL-ASTRO is Brunei’s only operator of multi-channel pay television service. This is a joined venture between DST Brunei and Astro Malaysia. Their provides digital direct to home satellite television, providing over 100 channels of digital quality satellite television, radio programs and other interactive services. So both services are make a profit for both side and the risk of losses is when we don’t use it in the right way.

Conclusion

Attract people using services for fee is business strategy. All these promotions are making a profit and risk of losses. So from this service is useful for the future investment. 

Question 4

Web site design is so important for customer, because it is use to advertised, knowledge and share news for the entire customer. So from the web site we can know everything whatever we want. So a web site must be easy to know and share the content that makes a customer interested. From the content, the web site can be more useful and easy to understand.

For example one of the Webs is DST.group.com. DST is the privatization of the communication services in Brunei Darussalam. Their also provide a web site to share information about communication services. But somehow the information is hard to reach because of the system error or maybe the content is not up to date. 

Conclusion

Web site design is one way to do something that useful for the users. Web site is to share about knowledge and doing a business by online. All the content must be accurate and trusted. 

Question 5

Mass media

Mass media is media which is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Media is most approachable way for common people. It depends on media type, ad size, distribution, circulation or reach, prices can range considerably.

Personal contact

Promoting products on the web is different from using personal contact. Promoting products using personal contact is the one way to do, we just have to know the personal contact number or email address. For example we promote a fishing rod to our friend.  We can just contact and call them directly for asking to attend a product briefing. But sometimes not all people will come because some of them are busy or not plan to coming.

The web

Most of people now are using internet to share knowledge, advertised own product and anything what we want to share with. Like promoting products on the web is the one of the alternative way to advertised. For example promoting a fishing rod through web is easier and effective way to do. We just need to organized the products and make a strategy about the advertising. Make the products so interesting to view and be one of the trusted web.

Conclusion

Promoting products using mass media, personal contact and the web is the way to advertised something. This 3 way have the advantages and disadvantages. It depends to the seller, which one of the effective ways to advertise the products.